‘The Batiste Experience‘
Batiste Dry Shampoo

We show Batiste’s ease of use and how it works for all types of days-old hair for a quick refresh!

We were tasked with creating a series of how-to videos for Batiste Dry Shampoo, aimed at demonstrating the product's ease of use across a variety of hair types. Our goal was to emphasize the versatility of Batiste, ensuring the content resonated with a wide audience. The videos were featured as TV pre-roll, Instagram and TikTok paid social ads, and on Batiste's website in the how-to section, delivering a cohesive and impactful experience across multiple platforms.

Role: Creative Direction, Art Direction
Media: Social Media, Website, E-Retail

:30 Film for TV, Social and E-Retailers.

The main 30 film highlights the product ease of use across 3 different hair types – straight, wavy, and curly.

1:00 Long Form film.

The individual 1-minute long videos were hair type specific and go into slightly more detail into an already easy process. The goal was to be as idiot-proof as possible and to also show off beautiful hair the the vibrancy of the brand. These were used on the brand’s website in the HOW-TO section.

Credits

Creative Direction:
Benjamin Loh, Chelsea Dubois

Copywriting:
Chelsea Dubois

Creative Oversight:
Jamie P

Director:
Nico Ramirez / East of Normal

Director of Photography:
Nico de Miranda

Agency Producer:
Allie Hettler

Photography:
Tawfick