Spoiled for choice? Take the Vitafusion quiz to quickly narrow down the vitamins that your body needs.
‘Find Your Fusion’
Vitafusion
Problem: Vitafusion Gummy Vitamins has 35 SKUs and often our customers stick to the general multivitamin because they are either afraid to branch out or are just simply spoiled for choice.
Solution: To find a way for our customers to easily understand what their body might need, and distill down to the products that are relevant for them.
We came up with a web landing page experience that is easily accessible from multiple touch points – QR Code behind bottle, retailer end caps, on-shelf signage, and a social+homepage CTA that would prompt and drive customers to take the quiz…and find their fusion.
Role: Creative Direction, UI Design
Prototyping
Landing Page
When the user arrives onto the landing page, there is an immediate CTA to take the quiz. If the user does not want to take the quiz yet, they follow this continuous scoll flow.
Concise value props → Bestsellers (with drive to purchase) → Additional FAQ reading material
Quiz Page
If the user decides to take the quiz, they go down a short series of questions that follows our (small) large language model in the backend to aggregate the best 2-3 products for our user.
Questionnaire → Results → Drive to purchase
Final Product
Credits
Creative Direction, Design, UX:
Benjamin Loh
Copywriter:
Nick Sauer
Strategy:
Jon Winterkorn
Creative Oversight:
Jamie P