Health & Beauty
With years of experience in the health and beauty industry, I’ve created thoughtful, results-driven campaigns that focus on both brand impact and user experience. From 360° campaigns to digital and social media strategies, we work across all platforms to ensure cohesive storytelling and engagement. Whether it’s launching new products or refining an existing line, our approach combines creative innovation with a focus on enhancing the consumer journey, ensuring brands connect meaningfully with their audience at every touchpoint.
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DryBar
’Feeling Polyglamorous?’
Drybar invites everyone to drop the guilt and enjoy the pleasures of a PolyGlamorous hair-care experience. Let’s give the people what they’ve been missing in the bathroom—permission to explore and discover different products and tools—more glam, less monotony.
Walgreens
Covid Vaccine Platform
During COVID, we partnered with Walgreens to design an intuitive and seamless user flow that enhanced vaccine accessibility and education around the pandemic.
Batiste Dry Shampoo
’The Batiste Experience;’
Our work with Batiste Dry Shampoo focuses on creating dynamic evergreen global campaigns for TV, social media, and national awareness.
Ulta
’Ulta Beauty, Personalized’
We were tasked with innovating and transforming the existing client-associate relationships to create a more personalized experience of Ulta Beauty online and in-store.
Clinique for Men
Protect Your Wang™
Traditional men’s skin care ads celebrate unobtainable looks and lifestyles, and we wanted to change that.