Consumer Products
With years of experience in the CPG industry, I specialize in crafting comprehensive 360° campaigns and innovative social media activations that drive brand growth and consumer engagement. From launching new products to revitalizing household favorites, I’ve created impactful, data-driven strategies that resonate with audiences across every touchpoint. My expertise spans from concept to execution, delivering results that elevate brand presence in the fast-paced world of consumer goods..
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Arm & Hammer
Baking Soda Rocket
We empower future scientists by making science fun in every classroom.
Trojan Condoms
Trojan Man
Who is Trojan Man? He is the sex-positive guide this big sexy world needs.He’s a combination of humor, magnetism, and wisdom.
Trojan Condoms
Valentine’s Day Sexplorer Box
For Valentine’s Day, we launched a treasure box for safe sexploration — designed to guide customers on a playful and adventurous journey. Inside, they’ll find a carefully curated selection of items, each tied to themes of intimacy, pleasure, and exploration.
Trojan Condoms
Thrills
We explores men's fantasies, blending them seamlessly with a message of safe sex. Each video in the series highlights a different scenario that taps into popular dreams and desires
Trojan Condoms
Protection is Key
Sticking to what gamers know best – protection and survival, we tapped into the lexicon of the gaming world and produced an ad that kept gamers in their comfort zone.
Trojan Condoms
Protect Your Wang™
We forged a new partnership with fashion designer Alexander Wang, creating an awareness campaign during pride to spread the message of protection.
Trojan Condoms
The Trojan Games
At South Padre Island, TX, we hosted the annual Trojan Games during spring break, creating a major beach presence.
Vitafusion
’Find Your Fusion’
We came up with a web landing page quiz experience that is easily accessible from multiple touch points – helping customers distill the many SKUs to find their fusion.