‘Loki and the GLS‘
Mercedes-Benz

First ever long form content told with Loki the wolfdog in the new GLS.

In order to showcase the off-road and adventurous capabilities of the 2017 GLS SUV, we launched the car in the first-ever long form branded story with Kelly Lund and his wolfdog Loki up in Crested Butte, Colorado. What we ended up capturing was a special bond fueled by the desire to cover new ground.

Role: Creative Direction
Media: Campaign, Product Launch, Social Media, Out Of Home

Long form film

We were tasked with the challenge of crafting a story around the new GLS, something different from the typical beautiful car shots.

We took the GLS out to the Colorado slopes with Loki and Kelly Lund to show off the off-road capabilities, versatility, and function of the luxury SUV.

The campaign garnered over 820k organic impressions and was the first ‘story-based’ video brochure used in dealerships nationwide.

360° VR Experince

In addition to our film brochure, we invited viewers to experience the GLS with Loki from the comfort of their homes with an interactive 360° drive-along.

Select Press

Fast Company / Fortune / Luxury Daily / Outside / SearchEnginePeople (Best Influencer Marketing Campaigns)

Credits

Creative Direction:
Benjamin Loh, Alex Reinoso

Writing:
Otavio Barbon

Creative Oversight:
Roald van Wyk

Agency Producer:
Joe Gagliardi

Film Editor:
William Novak