In 2017, we (Trojan) forged a new partnership with fashion designer Alexander Wang, creating an awareness campaign during pride to spread the message of protection. We came together in the years follwing to benefit the LGBT Center of New York. From new Alexander Wang branded condoms that we’re giving out during the parade, to a capsule collection that was sold on alexanderwang.com. The program ran for 3 consecutive years.

Role: Creative Direction
Media: Activation, Social Media, Brand Collaborations