The objective was to make Trojan Condoms relevant within the gaming community while normalizing condom use. The target audience consisted of sexually active men aged 18 to 24 who aren't in long-term relationships—a group that represents 32% of the global gaming population, amounting to an impressive 900 million gamers.

Sticking to what gamers know best – protection and survival, we tapped into the lexicon of the gaming world and produced an ad that kept gamers in their comfort zone.

Role: Creative Direction
Media: Digital Campaign, Social Media