The treasure box is not just a product, but an experience—designed to guide customers on a playful and adventurous journey. Inside, they’ll find a carefully curated selection of items, each tied to themes of intimacy, pleasure, and exploration.

Alongside the items, recipients will get an illustrated map that navigates the treasures within the box, offering tips and ideas for confidently exploring their sexuality with a partner or solo. The tone is light-hearted, cheeky, and empowering, encouraging everyone to "sexplore" at their own pace, with confidence and curiosity.

The brief was to organically engage with our customers during Valentine’s Day, fostering a deeper connection with our audience through an exciting and playful campaign.

Role: Creative Direction, Design
Media: Branding, Social Media