‘The Batiste Experience‘
Batiste Dry Shampoo

We show Batiste’s ease of use and how it works for all types of days-old hair for a quick refresh!

We were tasked with creating a series of how-to videos for Batiste Dry Shampoo, aimed at demonstrating the product's ease of use across a variety of hair types. Our goal was to emphasize the versatility of Batiste, ensuring the content resonated with a wide audience. The videos were featured as TV pre-roll, Instagram and TikTok paid social ads, and on Batiste's website in the how-to section, delivering a cohesive and impactful experience across multiple platforms.

Role: Creative Direction, Art Direction
Media: Social Media, Website, E-Retail